Problem
Demand forecasting is an essential part of Supply Chain Management. Our client needed to improve their demand forecasting model due to:
- Low accuracy rates of the current model
- Lack of service level differentiation across product categories and dealers
- Lack of ability to incorporate push sales activities
- Lack of data driven replenishment process
- Lack of proper link between campaigns/new products and demand planning
- Lack of visiblity & consensus between supply chain operations
Action
To address the client’s requirements, our team
- Built a tailored demand forecasting models with advanced analytics methods
- Established an automated replenishment process
- Refined the network models to optimize distribution
- Enhanced visibility with a holistic tool to monitor KPIs and metrics