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Tampa, October 22 – BlueCloud today announced it was named as a trusted services partner for their BlueCausal + BlueInsights accelerator in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company. Built on the Snowflake AI Data Cloud, BlueCausal + BlueInsights provides advanced machine learning (ML) and generative AI tools, enabling non-technical users to optimize media campaigns with the sophistication of a data scientist.
BlueCausal + BlueInsights provides advanced ad performance insights and real-time decision-making capabilities, simplifying AI complexities for business users. By combining causal inference machine learning (ML) models with a user-friendly generative AI chat interface, this integrated solution allows marketers to access actionable insights and optimize campaigns, based on actual causation, without requiring deep technical expertise.
Leveraging the Snowflake AI Data Cloud, including Snowflake Cortex AI, BlueInsights democratizes access to AI by enabling non-technical users to interact with advanced models using natural language. The platform integrates pre-built AI algorithms and large language models (LLMs), simplifying data queries and making it easy to extract insights from both structured and unstructured external data, revenue and ad performance data. BlueCausal + BlueInsights empowers users to move beyond traditional attribution models, delivering precise, causal insights that optimize ad campaigns, quantify sales lift, and support data-driven decision-making.
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and implementation partners used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects.
The report highlights trusted services partners, who not only provide implementation support for organizations with more complex martech stack deployments, but also contribute with solutions that serve marketers’ business needs across the 10 technology categories surfaced in the report.
The categories include:
Marketing and Advertising Tools & Platforms
● Analytics & Data Capture
● Enrichment & Hygiene
● Identity & Onboarding
● Customer Data Platforms
● Marketing & Customer Engagement
● Programmatic Solutions
● Measurement & Optimization
Data Tools & Platforms
● Integration & Modeling
● Consent Management
● Business Intelligence
The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined. The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness.
“As organizations seek to unlock the full potential of AI and data, building strong partnerships is essential,” said Denise Persson, Chief Marketing Officer at Snowflake.
“BlueCloud not only brings technical expertise but also a deep understanding of marketers' evolving needs, helping them drive meaningful business outcomes with the Snowflake AI Data Cloud.”
“The vast majority of marketers aren’t using data to determine campaign ROI because insights are often gated by technical teams,” explained Kerem Koca, CEO and Co-founder of BlueCloud.
“With BlueCausal + BlueInsights, we’ve democratized access to advanced AI models, making it easier for non-technical users to interpret data and make informed decisions. This allows IT teams to focus on delivering higher-value insights while scaling their impact across the organization.”
Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.
BlueCloud proudly stands at the forefront of data and analytics, GenAI, and cloud transformation. As a leading Snowflake partner, we offer our clients tailored solutions using the latest cloud technologies. Our suite of premium services includes digital strategy, data engineering and analytics, digital services, and cloud operations—all offered at competitive rates, thanks to our unique flexible delivery model. At BlueCloud, we provide a dedicated Innovation team for strategic and execution support to implement effective business strategies and technology solutions for our diverse clientele. Our commitment is steadfast in fostering customer success within the dynamic GenAI landscape. We prioritize innovation, exceptional customer service, and the cultivation of employee engagement. For deeper insight into our capabilities and the real-world impact we create, we invite you to visit our website at www.blue.cloud.
