A renowned firm specializing in providing independent, creative advice for commercial real estate transactions across major markets faced a significant backlog in their application development department. This bottleneck slowed down the creation of marketing materials, impacting their ability to meet client demands quickly.
Seeking a partner to streamline processes and handle the overflow their internal teams couldn't manage, they turned to BlueCloud. The firm needed help modernizing their tech stack to improve both customer experience and internal operational efficiency, ensuring faster delivery and smoother workflows. BlueCloud was tasked with solving these challenges and driving sustainable growth.
Challenge: A Growing Backlog and Outdated Processes
Facing a 6- to 9-month project backlog, the client’s internal team struggled to keep up with an increasing number of projects. Also, it took weeks for the marketing team to create marketing materials, as this process was manual and time-consuming. These challenges hindered the client’s ability to stay competitive in brokering high-value real estate deals.
With this pressing need for improvement, the company decided to enhance their operational efficiency with an application that helps plan, create, and distribute key marketing materials to streamline outreach to potential clients.
To achieve their goals, the client required scalable resources to build the solution and turned to BlueCloud for assistance.
Solution: Streamlining the Distribution of Marketing Materials with Email Builder Tool
To address the backlog and project delays, the client partnered with BlueCloud, rapidly deploying a multi-faceted engineering-as-a-service team. This flexible and scalable team consisted of a lead developer, front-end and back-end engineers, QA testers, and geospatial experts who could be brought in as needed. The BlueCloud team’s agile and adaptable structure allowed them to apply specialized expertise to specific areas depending on the project’s needs.
BlueCloud developed a no-code visual email designer web app that allowed the client’s marketing team to effortlessly drag and drop content, pulling information directly from their data warehouse, which housed all property details, images, and vital statistics. With this innovative custom tool, the client’s team could generate and distribute marketing materials in just a couple of days, instead of the weeks it previously took. The tool streamlined the workflow for creating responsive, personalized marketing emails.
Impact: Enhanced Efficiency, Faster Time to Market, and Scalability
The partnership with BlueCloud significantly enhanced the client’s operational efficiency. The resources provided accelerated key projects, while the introduction of an application that helps plan, create, and distribute key marketing materials transformed a tedious manual process into an automated, efficient system that increased efficiency by more than 500%.
This newfound agility allowed the client to quickly generate marketing materials, enabling them to present properties to potential buyers faster than ever before, thus maintaining a competitive edge.
BlueCloud’s borderless delivery model provided the client with the flexibility to scale resources up or down and incorporate specialized expertise as needed, ensuring that they had the right talent for every project. The integration of modern tools and best practices, such as microservices, TDD, and API-first development, ensured that the solutions were scalable and future-proof.
With BlueCloud's help, the client will significantly reduce project timelines, improve marketing efficiency, and modernize essential business processes, allowing them to thrive in the competitive real estate market.
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