Next Best Action (NBA)

Our client is a Tier 2 Bank in Turkey who serve retail and commercial customers and has a global presence in the world.
  • It is difficult to provide customer satisfaction without the information what do they need most
  • Non-personalized communication is less effective and costly
  • Abundance of unused data
  • Focusing on products rather than customers’ needs
  • Created a next best action (NBA) model which provides personalized product recommendation based on customer’s past behavior
  • Channel personalization instead of single-channel or disparate communication
  • Providing key information to customer representative to offer the correct products and services
  • Offering right product to the right customer, at the right time and through the right channel



Increased Sales



Increase Return rate compared to traditional methods



Reduce Communication Costs