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Modernize and Transform Operations - Segmentation Promo Optimization Suggested Order
Our client is a global fast-moving consumer goods (FMCG) company.
Problem
Our client is expanding its operations in Turkey and wants to know
Location based potential lost sales
Potential return reasons for each location because of push sales
Action
Developed a segmentation model for all locations with internal and external data
Developed a portfolio optimization model to increase sales and reduce returns
Developed a recommendation model to support easy ordering to increase sales
Decrease In Lost Sales
Decrease In Operational Cost
Increased Sales