Modernize and Transform Operations - Segmentation Promo Optimization Suggested Order

about
Our client is a global fast-moving consumer goods (FMCG) company.
Problem
  • Our client is expanding its operations in Turkey and wants to know
  • Location based potential lost sales
  • Potential return reasons for each location because of push sales
Action
  • Developed a segmentation model for all locations with internal and external data
  • Developed a portfolio optimization model to increase sales and reduce returns
  • Developed a recommendation model to support easy ordering to increase sales

Decrease In Lost Sales

Decrease In Operational Cost

Increased Sales