Customer Lifetime Value (CLV)

Our client is a Tier 2 Bank servicing global retail and commercial customers
  • Lacking a measurable marketing strategy in customer relationship management.
  • Unable to determine the effectiveness of marketing efforts.
  • Need to increase pricing without losing customers to competition.
  • Unable to determine the lifetime value of diverse customers.
  • Created a "Customer Lifetime Value" (CLV) formula using existing consumer data
  • CLV data enabled estimation of customers’ profitability and the long-term growth potential of the bank
  • CLV data used for pricing analytics models, maximizing revenue potential without losing customers
  • Bank can calibrate customer rewards program, upsell & cross-sell activities using CLV data



Increased efficiency of marketing activities



Increase in customer retention



Greater revenue from targeted customers