Churn, Upsell, Cross-sell Prediction

Problem

• As in any retail business, knowing your customer is essential to expand your business.
• Our client needs to predict the customers who will likely stop using their services. This will prevent the loss of business and the cost of replacing these customers.
• Our client also needs to identify the potential customers for cross-selling and upselling to get the best value from their existing relationship.

Action

To address the client’s needs our team developed prediction models by following the below steps:

• Data preparation and exploratory data analysis
• Predictive modelling for churn, cross-sell and upsell
• Model evaluation and dashboard design for visualization
• Our team also helped client to design marketing campaigns for potential churn customers, and to improve sales processes to promote upsell and cross sell opportunities

Tool Stack

• Python, PowerBI