Adjusted Risk-Based Pricing

Our client is a Tier 2 Bank in Turkey who serve retail and commercial customers and has a global presence in the world.
  • Treat all customers identically is expensive and impossible
  • Need to understand the price elasticity of customer to maximize profitability within operational, regulatory and financial constraints
  • Need to be able to respond changing economic and competitive market rapidly
  • Developed customer segmentation models based on machine learning with customer value models
  • Determined performance metrics and established a formal validation infrastructure for monitoring
  • Designed decision support engines specific to pricing analytics
  • Developed customer-level early warning system based on behavioral model outputs
  • Created pricing module to generate strategies and monitoring results



Increased profit



Reduced default rate



Reduced decline rate